What information do we collect?
We gather two categories of information: (1) information provided by visitors to the Site when they complete an online form or enter information regarding themselves and (2) information we collect by using technology when visitors use our website.
Personally Identifiable Information: Personally Identifiable Information is any information that may be used to identify an individual, including, but not limited to, a first and last name, home or other physical address, an email address, phone number or other contact information. The Company collects Personally Identifiable Information from you only when you choose to make it available to us on the Site, and may include, without limitation, your street address, the city where you live, your zip code, your first and last name, your credit card number and card expiration date when you place an order for our products, your billing address, your phone number, and your email address.
"Non-Personally Identifiable Information": We also collect information about your interactions with the Site in a manner and format that does not identify you as an individual ("Non-Personally Identifiable Information"). We may collect, use, and disclose Non-
Personally Identifiable Information as set forth below.
Analytics Information: We use third-party analytics tools to help us measure traffic and usage trends for the Site. These tools collect information sent by your browser as part of a web page request, including the web pages you visit, your browser add-ons, your browser's width and height, and other information that assists us in improving the Site. The third-party analytics services may aggregate the data they collect with data they collect from other websites to enhance their offering of analytical services, but will not use any information they collect for any directed marketing purposes.
Cookies Information: When you visit the Site, we may (or we may authorize a trusted third party partner to) send one or more cookies - a small text file containing a string of alphanumeric characters - to your computer that uniquely identifies your browser and lets us help you log in faster and enhance your navigation through the site. A cookie may also convey information to us about how you use the Site (e.g., the pages you view, the links you click and other actions you take on the Site), and allow us or our business partners to track your usage of the Site over time.
A persistent cookie remains on your hard drive after you close your browser. Persistent cookies may be used by your browser on subsequent visits to the site. Persistent cookies can be removed by following your web browser's directions. A session cookie is temporary and disappears after you close your browser. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the Site may not function properly if the ability to accept cookies is disabled.
Log File Information: Log file information is automatically reported by your browser each time you access a web page. When you use our Site, our servers automatically record certain log file information. These server logs may include anonymous information such as your web request, Internet Protocol ("IP") address, browser type, referring / exit pages and URLs, number of clicks and how you interact with links on the Site, domain names, landing pages, pages viewed, and other such information.
Clear Gifs/Web Beacons Information: When you use the Site, we may employ clear gifs (also known as web beacons) which are used to anonymously track the online usage patterns of our users. In addition, we may also use clear gifs in HTML-based emails sent to our users to track which emails are opened and which links are clicked by recipients. The information allows for more accurate reporting and improvement of our Site.
Device Identifiers: When you access the Site by or through a mobile device (including but not limited to smart-phones, iPads or tablets), we may access, collect, monitor and/or remotely store one or more "device identifiers," such as a unique device identifier ("UDID"). Device identifiers are small data files or similar data structures stored on or associated with your mobile device, which uniquely identify your mobile device. A device identifier may be data stored in connection with the device hardware, data stored in connection with the device's operating system or other software, or data sent to the device by the Company. A device identifier may convey information to us about how you browse and use the Site. The device identifier information that we collect does not itself collect or transmit any Personally Identifiable Information to us, however, a device identifier may be used in conjunction with other information in a manner that may constitute Personally Identifiable Information. A device identifier may remain persistently on your device, to help you log in faster and enhance your navigation through the Site. Some features of the Site may not function properly if use or availability of device identifiers is impaired or disabled.
Location Data: When you utilize the Site by or through a mobile device, we may access, collect, monitor and/or remotely store "location data," which may include GPS coordinates (e.g. latitude and/or longitude) or similar information regarding the location of your mobile device. We may also use various technologies to determine location, such as sensor data from your device that may, for example, provide information on nearby Wi-Fi access points and cell towers. Location data may convey to us information about how you browse and use the Site. The location data that we collect does not itself contain or transmit any Personally Identifiable Information to us, however, location data may be used in conjunction with other information in a manner that may constitute Personally Identifiable Information.
To learn more about cookies, clear gifs/web beacons and related technologies, you may wish to visit the Network Advertising Initiative's online resources, at http://www.networkadvertising.org
How is your information used?
Personally Identifiable Information: Personally Identifiable Information collected by the Company is used to provide you with our services. We collect your first and last name, your physical address, email address and phone number to provide you quality customer service. Your information may be used to administer a contest, promotion, survey or other site feature or to send periodic emails. The email address you provide for order processing, may be used to send you information and updates pertaining to your request, in addition to receiving occasional company news, updates, related product or service information, etc. If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.
We may use your Personally Identifiable Information to provide you with product information, support the services offered on the Site and to notify you of technical updates, changes in policy or other customer services. We may contract with one or more third party agents to provide our company's services. These third parties may include credit card processing companies, website designers, website hosting companies and others who assist in providing the information, systems or materials available through the Site. Selected parts of your Personally Identifiable Information may be shared with these third party agents in order to provide you with our services. We also use your Personally Identifiable Information to send you service-related emails (e.g., account verification, purchase and billing confirmations and reminders, changes/updates to features of the Site, technical and security notices). You may not opt out of service-related e-mails.
We will retain your Personally Identifiable Information for as long as your account is active or as needed to provide you services. If you wish to change your account information, you may do so by logging into the control panel and going to the 'Edit Profile' page. We will retain and use your Personally Identifiable Information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
How Is Your Information Shared or Disclosed?
Personally Identifiable Information: We do not share, sell, rent, or trade your Personally Identifiable Information with third parties except for the purposes of providing purchased products or services requested.
The Company may also disclose Personally Identifiable Information if required to do so by law or in the good faith belief that such action is necessary to: (1) conform to the edicts of the law or comply with legal process served on the Company; (2) protect and defend the rights or property of the Company or (3) act in urgent circumstances to protect the personal safety of users of the Site or the public. We may at any time buy or sell/divest the company, or any combination of its products, services, assets and/or businesses. Personally Identifiable Information such as customer names and email addresses, and other user information related to the Site will likely be one of the items transferred in these types of transactions. We may also transfer or assign such information in the course of corporate divestitures, mergers, acquisitions, bankruptcies, dissolutions or similar transactions or proceedings.
Non-Personally Identifiable Information: We may share Non-Personally Identifiable Information, including information obtained through tools such as cookies, log files, device identifiers, location data and clear gifs (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) with our third-party business partners for the purposes described in the section above on "How Is Your Information Used." We may also aggregate or otherwise strip data of all personally identifying characteristics and may share that aggregated, anonymous data with our third party business partners.
Online Advertising: We may also share Non-Personally Identifiable Information with our business partners to deliver online advertisements ("ads") for our products/services that may be of interest to you. These advertisements may appear on our own Site and on other websites. The Company does not sell, rent, or share your Personally Identifiable Information with these business partners for such parties' own marketing purposes.
Your Choices About Your Information
We will use your email address to send you notifications while using our Site. You may opt out of these notifications at any time by clicking on the "unsubscribe" link at the bottom of the email. We will send you strictly service-related announcements on rare occasions when we deem it is necessary to do so. Generally, you may not opt-out of these communications, which are not promotional in nature. If you do not wish to receive them, you have the option to deactivate your account.
Users can make any changes to their account information at anytime by logging into their control panel and going to the 'Edit Profile' page.
Opting Out of Collection of Personally Identifiable Information: You may, of course, decline to submit any Personally Identifiable Information through the Site, in which case we may not be able to provide certain services to you.
Opting Out of Collection of Non-Personally Identifiable Information: The only way to completely "opt out" of the collection of any information through cookies or other technology is to actively manage the settings on your browser. Please refer to your browser's technical information for instructions on how to delete and disable cookies, and other tracking/recording tools. (To learn more about cookies, clear gifs/web beacons and related technologies, you may wish to visit the Network Advertising Initiative's online resources, at http://www.networkadvertising.org.)
Note that disabling cookies on your browser prevents the Company or its business partners from tracking your browser's activities in relation to the Site, and for use in targeted online advertising. However, doing so may disable many of the features available through the Site.
Opting Out of Online Advertising: As noted above, we may share Non-Personally-Identifiable Information with our trusted third-party business partners to deliver online advertisements regarding our products/services to your browser or mobile device through the Site, and/or to third-party websites and services. If you would like more details about this practice and your choices about how to opt out of the collection and use of your information for online advertising purposes, visit http://www.google.com/privacy_ads.html for Google or click here for other advertising companies.
How do we protect your information?
Safeguarding Measures: The Company takes commercially reasonable steps to ensure information we collect through the Site is stored in a secure manner. We use commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of all information collected. The Company protects the security of your information by using a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our payment gateway provider's database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential. We also protect against credit card fraud by only showing the last five digits of a customer's credit card to confirm orders. After a transaction, your credit card information will not be stored on our servers.
No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Notwithstanding the foregoing measures, the Company cannot ensure or warrant the security of any information you transmit to us or guarantee that information on the Site may not be accessed, disclosed, altered, or destroyed. In the event that any information under our control is compromised as a result of a breach of security, we will take reasonable steps to investigate the situation and where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations.
Children's Online Privacy Protection Act Compliance
We are in compliance with the requirements of COPPA (Children's Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.
California Privacy Rights Notice
Under California Civil Code sections 1798.83-1798.84, California residents are entitled to ask us for a notice describing what categories of personal information we share with third parties or corporate affiliates for those third parties or corporate affiliates' direct marketing purposes. That notice will identify the categories of information shared and will include a list of the third parties and affiliates with which it was shared, along with their names and addresses. Currently, we do not share your personal information with third parties or corporate affiliates for their direct marketing purposes. Nevertheless, if you are a California resident and would like a copy of this notice, please submit a written request to the following address: Rusnak Auto Group Attn: Marketing Department PO Box 70489 Pasadena, CA 91117. In your request, please specify that you want a "Your California Privacy Rights Notice". Please allow at least 30 days for a response.